Which item would typically fall under overhead expenses?

Overhead expenses refer to costs that are not directly tied to a specific project or job but are necessary for the overall functioning of a company. Marketing fits this definition well because it encompasses costs associated with promoting the business, such as advertising, public relations, and any outreach initiatives aimed at increasing brand awareness or attracting new clients. These expenses are vital for sustaining business growth and operations but do not directly contribute to the physical construction activities on a specific project.

In contrast, the other options represent direct expenses related to specific jobs. Equipment rental, personal protective equipment (PPE), and cleanup costs are directly associated with a particular project and are generally classified as direct costs rather than overhead, as they can be attributed to specific contract work. Understanding the distinction between direct costs and overhead expenses is crucial for accurately budgeting and managing finances in construction projects.